Month: March 2014

¡Next gen Panda is coming to seo workers!

seo worker´s nightmare

Everybody love Pandas… except seo workers. For most people Panda means a tender and lovely breathing teddy bear. For each seo worker Panda means a nightmare creature mutating all the time. And the next mutation is around according with Matt Cutts.   Google’s Matt Cutts spoke at the Search Marketing Expo past week.  The news […]

Seo work and Google

“Hummingbird” : Google´s response to Bing social SEO?

For everybody out there , the “users” (and my apologies for sounding like Tron), Google made one more change recently focusing more on the social aspects of searches. For the workers inside the SEO industry it was an historical change: Google changed core. Good bye caffeine, you are welcome Hummingbird. What it means in terms […]

Social SEO

Positioning and SEO: related but not the same

Positioning and SEO are often mentioned together and sometimes even as synonyms in some markets. Of course both terms are very related to each other since the S.E.O. derives from the Positioning as established by Jack Trouth in the Marketing science some decades ago… but: are SEO and Positioning the same? Some terms are very […]

Positioning and SEO