“Hummingbird” : Google´s response to Bing social SEO?
For everybody out there , the “users” (and my apologies for sounding like Tron), Google made one more change recently focusing more on the social aspects of searches. For the workers inside the SEO industry it was an historical change: Google changed core. Good bye caffeine, you are welcome Hummingbird. What it means in terms of SERPS generation speed?
Of course (and is not said casually) both terms CAFFEINE and HUMMINGBIRD are related to SPEED. Google usually managed its codenames with the same care as its brands. The old CORE , caffeine, was used officially til about 2002 and it changed the world of search engines.
At some point (and it was very predictable) the search engines forced Google make some major upgrades (Panda and Penguin were the most famous) and later the change full core this past year.
In part, the Hummingbird is an answer to the major and everyday nearest competitor : Bing (and its related searches such as Facebook search and Yahoo) . Bing started giving the best results on local searches based on social aspects, and on some given days Bing even passed Google in terms of search requests.
This is something Google doesn’t allow: after all to be the King of the Search Engines is a title you can loose very fast as Yahoo knows well… you only need users to start thinking “I am not finding what I am searching for.. WHAT IF…?” And if after the IF there is a reliable alternative search engine the WHAT IF may turn viral and move all your users from one service to another.
The point is, Google always used to have an ENGINEERS point of view and never fully understand the “social aspect” of the internet. You can count among the few Google failed products every social network experiment as Orkut or Buzz (responses to Facebook and Twitter respectively).
Anyway in terms of local searches , Google right now has something none of the other search engines have: Google owns the most popular Operating System in the mobile world : ANDROID. If you consider GPS (and even AGPS) as a common buit in with every Android based device , from cheap chinese PMP to expensive Samsung lines you can see the potential Google has to identify exactly were you are and what you need from anywhere.
So both major search engines are facing same different points of view: Bing is focusing on REAL PEOPLE and what they recommend as good, as Google is focusing on WHERE PEOPLE are geographically according to their devices to give relevant information.
Today searches are different than 10 years ago: people today want to know WHERE A NEARBY SERVICE or WHERE A NEARBY PRODUCT is more often than “where can I find info about this word” .
Wen you need (i.e.) to rent “a luxury apartment” you probably are not searching an apartment in another country or even city. So if Google shows you results based on your language only, it will be frustrating searching for your next apartment from New York between hundreds of apartment offers in Australia, England and New Zealand.
In these cases you are certainly searching fr something in a specific city, you usually put the city or the country at the end of your search, so the main focus of Major Search Engines is to give you LOCAL RESULTS when you make GENERIC and NOT GEO searches.
Bing is doing well for awhile.. Google started doing as well this past year. We still need time to see which one will be chosen by most users to determine if Google will keep its title or will lose it to Bing the same way Google made Yahoo lose it more than 15 years ago…